As the Assistant Director of Business Intelligence at The Mondavi Center, Sarah Herrera plays a pivotal role in enhancing customer experience through data-driven insights and innovative technology solutions. With a strong foundation in data analysis and visualization, Sarah leverages her expertise to support sales campaigns...
As the Assistant Director of Business Intelligence at The Mondavi Center, Sarah Herrera plays a pivotal role in enhancing customer experience through data-driven insights and innovative technology solutions. With a strong foundation in data analysis and visualization, Sarah leverages her expertise to support sales campaigns and optimize customer engagement strategies. Her work involves not only interpreting complex datasets but also translating them into actionable insights that drive the center's mission forward.
One of Sarah's key initiatives includes her leadership role in the partnership with the UC Davis Master of Science in Business Analytics program. This collaboration has allowed her to mentor students while simultaneously harnessing fresh perspectives on customer engagement and marketing data projects. By integrating academic rigor with practical application, Sarah ensures that the Mondavi Center remains at the forefront of industry trends and best practices.
In addition to her analytical prowess, Sarah excels in customer journey mapping, a critical component of strategic planning for technology implementation. Her ability to align technology features with customer needs reflects her commitment to creating a seamless and enriching experience for all stakeholders. With a diverse skill set that includes proficiency in Tableau, Asana, and CRM systems, Sarah is adept at managing complex projects and fostering collaboration across teams.
Driven by her mission to include, elevate, and empower others, Sarah is dedicated to making technology accessible and enjoyable. Her passion for strategy and collaboration not only energizes her work but also inspires those around her, particularly as she advocates for underrepresented voices in business and technology. Through her efforts, Sarah is not just shaping the future of The Mondavi Center but also paving the way for others to thrive in the industry.
