As the Marketing Leader for Demand Planning at Siemens Digital Industries Software, Sarah Cross plays a pivotal role in shaping the marketing landscape for Electronic Design Automation (EDA) software products. With a robust background in demand generation and go-to-market (GTM) strategies, Sarah has been instrumental...
As the Marketing Leader for Demand Planning at Siemens Digital Industries Software, Sarah Cross plays a pivotal role in shaping the marketing landscape for Electronic Design Automation (EDA) software products. With a robust background in demand generation and go-to-market (GTM) strategies, Sarah has been instrumental in crafting comprehensive marketing initiatives that not only elevate the visibility of EDA solutions but also drive significant growth in sales opportunities. Her expertise in Account-Based Marketing (ABM) campaigns has allowed her to create targeted outreach efforts that resonate deeply with customers, ensuring that the messaging aligns with their specific needs and challenges.
Sarah's collaborative approach is key to her success; she partners closely with product teams, sales, and global partners to ensure that all marketing efforts are strategically aligned and optimized for maximum impact. By leveraging tools like Microsoft Dynamics CRM and advanced Customer Relationship Management (CRM) databases, she meticulously tracks campaign performance and customer engagement, allowing for data-driven adjustments that enhance overall effectiveness.
In addition to her strategic prowess, Sarah is well-versed in Search Engine Optimization (SEO) and e-commerce optimization, which are critical in today's digital-first landscape. Her ability to integrate these skills into her marketing strategies not only enhances online visibility but also fosters a seamless customer journey from awareness to conversion. As she continues to lead innovative marketing campaigns at Siemens, Sarah Cross remains committed to positioning EDA software as a leader in the industry, driving both customer satisfaction and business success.
