Sara Henry is a seasoned professional currently serving as the Public Information & Marketing Program Manager for the City of Austin's Homeland Security & Emergency Management (HSEM) department. In this pivotal role, she is responsible for overseeing comprehensive communication strategies that enhance public preparedness and...
Sara Henry is a seasoned professional currently serving as the Public Information & Marketing Program Manager for the City of Austin's Homeland Security & Emergency Management (HSEM) department. In this pivotal role, she is responsible for overseeing comprehensive communication strategies that enhance public preparedness and response during emergencies. With a robust background in crisis communications and strategic marketing, Sara excels at crafting clear, impactful messaging that resonates with diverse audiences, ensuring that critical information reaches the community effectively.
Her expertise extends beyond traditional public relations; she has successfully managed high-stakes projects during significant events, including the COVID-19 pandemic and various weather-related emergencies. Sara's ability to thrive in fast-paced, high-pressure environments is evidenced by her leadership during emergency activations, where she coordinated messaging and outreach efforts to keep the public informed and engaged. Additionally, her previous roles within the Development Services Department and the Austin Center for Events have equipped her with a unique perspective on community engagement and event planning, further enhancing her capabilities in managing public information campaigns.
Sara is not only a skilled communicator but also a strategic thinker, adept at leveraging social networking and media buys to maximize outreach and impact. Her commitment to fostering community resilience through effective communication is evident in her approach to public messaging, where she serves as the department's spokesperson, both internally and externally. With a strong foundation in brand management and public speaking, Sara continues to drive innovative marketing initiatives that promote safety and preparedness, making her an invaluable asset to the City of Austin's emergency management efforts.
