Sara Hecht is a dynamic Senior Client Partner at Spotify, where she is at the forefront of building the Beauty Vertical within Spotify Advertising. With a robust background in the consumer packaged goods (CPG) industry, Sara leverages her extensive expertise in both traditional and digital...
Sara Hecht is a dynamic Senior Client Partner at Spotify, where she is at the forefront of building the Beauty Vertical within Spotify Advertising. With a robust background in the consumer packaged goods (CPG) industry, Sara leverages her extensive expertise in both traditional and digital media to drive innovative advertising solutions for key clients such as L'Oréal, Procter & Gamble Specialty Beauty, and Shiseido Co/NARS. Her strategic approach has not only resulted in an impressive 136% effective attainment of her 2H'23 target but has also contributed to an average year-over-year growth of 88% in 2023, showcasing her ability to exceed quotas and deliver exceptional results.
Sara's passion for the CPG sector is evident in her energetic and creative mindset, which she applies to every project. She excels in social media marketing, programmatic media buying, and strategic partnerships, ensuring that her clients receive tailored marketing strategies that resonate with their target audiences. Her proficiency in utilizing IRI data allows her to provide actionable insights that enhance campaign effectiveness, making her an invaluable asset to her clients and her team.
As a natural team cheerleader, Sara fosters a collaborative environment that encourages creativity and innovation. Her commitment to customer service and event planning further enhances her ability to build strong relationships with clients, ensuring their needs are met and exceeded. With her unique blend of skills and industry knowledge, Sara Hecht is not just a saleswoman; she is a driving force in the evolution of advertising within the beauty industry at Spotify.
