Sara Fanning serves as the Creative Head for Reliance Retail's Mid Premium Brands, where her extensive 22-year background in the fashion industry plays a pivotal role in shaping the brand experience across a diverse portfolio that includes Azorte, Ajio, John Players, John Players Jeans, Miss...
Sara Fanning serves as the Creative Head for Reliance Retail's Mid Premium Brands, where her extensive 22-year background in the fashion industry plays a pivotal role in shaping the brand experience across a diverse portfolio that includes Azorte, Ajio, John Players, John Players Jeans, Miss Players, Lee Cooper, and Project Eve. In her current role, Sara leverages her deep understanding of brand characteristics and market positioning to craft innovative strategies that resonate with consumers and drive business objectives. Her expertise in trend analysis and forecasting enables her to anticipate market shifts and consumer preferences, ensuring that the brands under her leadership remain relevant and competitive.
Sara's ability to communicate effectively and inspire her team is instrumental in aligning creative visions across various marketing initiatives. She excels in developing tech packs and managing the intricate details of product development, ensuring that each collection not only meets aesthetic standards but also adheres to strategic sourcing and production timelines. Her strong background in public relations further enhances her capability to build trust and foster relationships within the industry, allowing her to effectively represent the creative work of her brands.
Currently, Sara is spearheading key projects that focus on sustainability and inclusivity, reflecting the evolving values of today's consumers. By integrating these principles into the brand narratives, she is not only enhancing the retail experience but also positioning Reliance Retail as a forward-thinking leader in the fashion landscape. With her strategic mindset and passion for innovation, Sara Fanning continues to make a significant impact in the realm of mid-premium fashion, driving growth and inspiring the next generation of fashion professionals.
