Sara Baumann serves as the Corporate Director of Marketing for Luxury & Lifestyle Brands at HEI Hotels & Resorts, where she leverages over 15 years of expertise in marketing, public relations, and communications to elevate the brand presence of a diverse portfolio of luxury hotels....
Sara Baumann serves as the Corporate Director of Marketing for Luxury & Lifestyle Brands at HEI Hotels & Resorts, where she leverages over 15 years of expertise in marketing, public relations, and communications to elevate the brand presence of a diverse portfolio of luxury hotels. In her role, Sara is instrumental in crafting and executing innovative programming and content strategies that resonate with discerning travelers. Her passion for authentic storytelling shines through in her work, as she curates compelling narratives that highlight the unique experiences offered by HEI's properties.
Sara oversees the Enterprise Director of Marketing team, a collaborative initiative that provides comprehensive marketing support across multiple hotels. This includes orchestrating impactful partnerships, activations, and public relations campaigns that enhance brand visibility and drive guest engagement. Her strategic vision encompasses a wide array of initiatives, from influencer marketing to digital marketing strategies, ensuring that each hotel under HEI's umbrella not only meets but exceeds the expectations of its clientele.
Key projects under Sara's leadership have included high-profile events and collaborations that bridge the realms of travel, food & beverage, and wellness, creating memorable experiences that foster brand loyalty. Her adeptness in brand management and business development has positioned HEI as a leader in the luxury hospitality sector, while her skills in public speaking and presentation ensure that the brand's narrative is communicated effectively across various platforms. With a keen eye for detail and a commitment to excellence, Sara Baumann continues to shape the future of luxury hospitality marketing at HEI Hotels & Resorts.
