Sanjay Soni serves as the Chief Sales Head at Vritti iMedia, where he leverages his extensive experience in business development and brand promotion to drive innovative strategies for Below the Line (BTL) activation and experiential marketing. With a keen focus on the FMCG, OTC, Ethical,...
Sanjay Soni serves as the Chief Sales Head at Vritti iMedia, where he leverages his extensive experience in business development and brand promotion to drive innovative strategies for Below the Line (BTL) activation and experiential marketing. With a keen focus on the FMCG, OTC, Ethical, and Healthcare sectors, Sanjay is instrumental in orchestrating impactful store activations that enhance brand visibility and consumer engagement. His role encompasses managing multiple channels, including MT (Modern Trade), NMT (Non-Modern Trade), and OFO (Online Fulfillment Operations), ensuring that Vritti iMedia’s clients achieve maximum market penetration and brand loyalty.
Sanjay's expertise in consumer activation and in-store marketing is complemented by his ability to lead cross-functional teams, enabling seamless collaboration across various departments. His operational planning and business strategy skills are pivotal in developing tailored marketing solutions that resonate with target audiences, ultimately driving ROI. By employing moment marketing techniques, he crafts compelling narratives that connect brands with consumers in meaningful ways, fostering long-term relationships.
In addition to his strong foundation in market research and media buying, Sanjay is passionate about rural marketing, recognizing the unique opportunities it presents for brand growth. His strategic approach to brand marketing not only enhances brand presence in active territories but also ensures that campaigns are data-driven and results-oriented. As he continues to navigate the evolving landscape of brand promotion, Sanjay remains committed to delivering exceptional value to large corporates, positioning Vritti iMedia as a leader in the industry.
