Sandra Moran is a seasoned marketing professional currently serving as the Director of Marketing at ASM Global, where she plays a pivotal role in shaping the marketing strategies for high-profile venues such as the KFC Yum! Center and the Norton Healthcare Sports & Learning Center....
Sandra Moran is a seasoned marketing professional currently serving as the Director of Marketing at ASM Global, where she plays a pivotal role in shaping the marketing strategies for high-profile venues such as the KFC Yum! Center and the Norton Healthcare Sports & Learning Center. With a robust background in the tourism, event, and entertainment industries, Sandra is adept at establishing and implementing comprehensive marketing and communications plans that drive engagement and attendance for over 100 events annually. Her expertise in integrated marketing allows her to seamlessly blend traditional advertising with innovative digital marketing strategies, ensuring that each campaign resonates with diverse audiences.
In her current role, Sandra not only oversees media relations and community outreach but also champions the venue's premium sales and group initiatives. Her strong relationship-building skills enable her to cultivate partnerships that enhance the venues' visibility and foster community support. Sandra's commitment to mentoring professionals within her team reflects her dedication to nurturing talent and fostering a collaborative work environment.
Her proficiency in event management and publicity, combined with her strategic acumen in email marketing and social media marketing, positions her as a key player in elevating the ASM Global brand. With a Bachelor of Arts in Business Marketing, Sandra continues to leverage her academic foundation and hands-on experience to deliver impactful marketing solutions that drive success in a competitive landscape. As she navigates the evolving dynamics of the industry, Sandra remains focused on innovation and excellence, ensuring that each event not only meets but exceeds expectations.
