As the Senior Director of Channel Marketing at Ingenico, Sandra Ishak plays a pivotal role in shaping the company's strategic approach to partner engagement and market penetration across the U.S. and Canada. With a rich background spanning over 15 years in creative and marketing expertise,...
As the Senior Director of Channel Marketing at Ingenico, Sandra Ishak plays a pivotal role in shaping the company's strategic approach to partner engagement and market penetration across the U.S. and Canada. With a rich background spanning over 15 years in creative and marketing expertise, Sandra is adept at leveraging her extensive knowledge in ROI optimization and data-driven marketing to craft innovative campaigns that resonate with target audiences. Her leadership of the Partner Program is instrumental in fostering strong relationships with premier channel partners, ensuring that collaborative sell-through marketing initiatives not only drive demand but also enhance market awareness and brand positioning.
Sandra's responsibilities encompass a wide array of strategic marketing initiatives, including the orchestration of impactful partner events and the development of comprehensive sales and partner enablement programs. By utilizing advanced marketing analytics and business modeling techniques, she is able to assess the effectiveness of various marketing programs, continually refining strategies to maximize impact. Her commitment to establishing Ingenico as a thought leader in the payments industry is evident in her proactive approach to content development and acquisition marketing, where she emphasizes the importance of aligning marketing efforts with broader business objectives.
In a rapidly evolving landscape, Sandra’s expertise in Salesforce.com and marketing analytics positions her as a key driver of Ingenico’s growth strategy. Her ability to translate complex data into actionable insights allows her to make informed decisions that enhance partner engagement and ultimately contribute to the company’s success in a competitive marketplace. Through her visionary leadership, Sandra Ishak not only elevates Ingenico’s brand presence but also empowers channel partners to thrive in their respective markets.
