Sandra Goriouxremy is a seasoned digital marketing professional with over a decade of experience in the luxury cosmetics sector, currently serving as the Head of Digital Marketing at EISENBERG Paris. In her role, she has successfully established the digital division from the ground up, demonstrating...
Sandra Goriouxremy is a seasoned digital marketing professional with over a decade of experience in the luxury cosmetics sector, currently serving as the Head of Digital Marketing at EISENBERG Paris. In her role, she has successfully established the digital division from the ground up, demonstrating her exceptional strategic vision and execution capabilities. Under her leadership, the brand has cultivated a vibrant online community, amassing over 20 million fans on Facebook and 156,000 followers on Instagram, showcasing her expertise in social media marketing and community engagement.
Sandra's current focus includes the comprehensive performance optimization of EISENBERG's websites. She is responsible for redesigning and enhancing the user experience, ensuring that the customer journey is seamless and engaging. By leveraging her skills in SEO and Google Analytics, she continuously analyzes site performance and implements data-driven strategies to improve conversion rates and overall user satisfaction. Additionally, she defines and executes the commercial strategy for the website, coordinating promotional campaigns and content that resonate with the brand's luxury positioning.
Her proficiency in project management allows her to lead cross-functional teams effectively, ensuring that all digital initiatives align with the broader marketing objectives of EISENBERG Paris. With a strong background in digital transformation, Sandra is adept at navigating the complexities of online advertising, including Google Ads and Facebook marketing, to drive brand awareness and sales. Her strategic communications skills further enhance her ability to craft compelling narratives that connect with consumers, solidifying EISENBERG's presence in the competitive luxury cosmetics market.
