Sandra Alvarez is a dynamic Managing Director at Spark Foundry, formerly known as Mediavest, where she leads a high-performing team of media strategists, planners, and digital experts. Under her stewardship, Spark Foundry has solidified its position as the No.1 RECMA Media Agency in Ireland, a...
Sandra Alvarez is a dynamic Managing Director at Spark Foundry, formerly known as Mediavest, where she leads a high-performing team of media strategists, planners, and digital experts. Under her stewardship, Spark Foundry has solidified its position as the No.1 RECMA Media Agency in Ireland, a testament to her strategic vision and commitment to excellence in media planning and digital marketing. Sandra's extensive expertise spans various domains, including search, social media, and client service, allowing her to craft comprehensive media strategies that drive impactful results for clients.
Currently, Sandra is spearheading several key projects that leverage innovative digital solutions and data-driven insights to enhance brand visibility and engagement. Her leadership style fosters collaboration and creativity, empowering her team to push the boundaries of traditional media while embracing emerging trends in digital marketing. As a Global Effies Judge in 2021 and a jury chair for the EACA Pan European Competition in 2018, Sandra's influence extends beyond her agency, as she actively contributes to shaping industry standards and recognizing excellence in advertising.
Sandra's passion for media extends to her role as a speaker at various industry events, where she shares her insights on competitive analysis, CRM strategies, and outdoor advertising trends. Her ability to navigate the complexities of the media landscape, combined with her keen understanding of consumer behavior, positions her as a thought leader in the field. With a focus on new business development and a commitment to delivering exceptional client service, Sandra Alvarez continues to elevate Spark Foundry's reputation as a trailblazer in the media industry.
