As the Advertising and Marketing Advisor at 95.9 WATD FM, Sandii Rollock plays a pivotal role in shaping the station's advertising strategy and driving new business development. With a keen understanding of radio broadcasting and a passion for connecting brands with their audiences, Sandii leverages...
As the Advertising and Marketing Advisor at 95.9 WATD FM, Sandii Rollock plays a pivotal role in shaping the station's advertising strategy and driving new business development. With a keen understanding of radio broadcasting and a passion for connecting brands with their audiences, Sandii leverages her expertise to generate impactful advertising solutions that resonate with listeners. Her role involves not only generating new business leads but also crafting compelling commercial copy that captures the essence of each brand, ensuring that advertisements are both memorable and effective.
One of Sandii's key projects includes spearheading targeted advertising campaigns that utilize the station's diverse formats to reach specific demographics. By analyzing listener data and market trends, she tailors advertising strategies that maximize reach and engagement, capitalizing on the fact that radio reaches over 93% of people aged 12 and older each week. This strategic targeting allows advertisers to connect with potential customers at the right time, reinforcing brand recognition when listeners are in need of a product or service.
In addition to her sales acumen, Sandii's skills in public relations and online advertising enable her to create integrated marketing solutions that extend beyond traditional radio spots. She understands the importance of a multi-channel approach, utilizing social media and digital platforms to enhance the effectiveness of radio advertising. Sandii Rollock’s commitment to excellence in radio advertising not only drives revenue for 95.9 WATD FM but also fosters lasting relationships between advertisers and their target audiences, making her an invaluable asset in the industry.