Samuel Lau serves as the Vice President of Marketing & Digital Communications at City of Hope, where he leverages his unique blend of scientific data analysis and artistic intuition to drive transformative marketing strategies. With a focus on performance marketing and customer acquisition, Samuel has...
Samuel Lau serves as the Vice President of Marketing & Digital Communications at City of Hope, where he leverages his unique blend of scientific data analysis and artistic intuition to drive transformative marketing strategies. With a focus on performance marketing and customer acquisition, Samuel has successfully transitioned from traditional offline marketing to a dynamic online and mobile landscape, ensuring that City of Hope remains at the forefront of healthcare communication. His expertise encompasses a wide range of skills, including integrated marketing, e-commerce, and direct response radio, allowing him to craft multifaceted campaigns that resonate with diverse audiences.
In his current role, Samuel is responsible for developing and executing comprehensive clinical and communication strategies aimed at enhancing the organization's brand image among key stakeholders, such as patients, healthcare providers, regulators, donors, and employees. By collaborating closely with system, entity, and service line leaders, he ensures that marketing and communications plans align with both system-wide goals and local interests. His proactive counsel on brand management and competitive analysis has been instrumental in positioning City of Hope as a leader in the healthcare sector.
Samuel's soft skills, including exceptional communication, critical thinking, and adaptability, enable him to foster a collaborative environment that encourages teamwork and innovation. His friendly personality and interpersonal communication skills help build strong relationships with agency partners and internal teams, facilitating the seamless execution of marketing initiatives. As a forward-thinking leader, Samuel Lau continues to drive digital transformation at City of Hope, ensuring that the organization not only meets but exceeds the expectations of its stakeholders in an ever-evolving healthcare landscape.
