Samuel Heer is a seasoned global marketing leader currently serving as the Global Senior Manager for Pro Club and Consumer Service Platforms at Amer Sports Corporation. With over 20 years of experience, Samuel has honed his expertise in digital marketing, e-commerce, and brand development, driving...
Samuel Heer is a seasoned global marketing leader currently serving as the Global Senior Manager for Pro Club and Consumer Service Platforms at Amer Sports Corporation. With over 20 years of experience, Samuel has honed his expertise in digital marketing, e-commerce, and brand development, driving innovative strategies that enhance consumer engagement and elevate brand presence in the competitive sporting goods industry.
In his current role, Samuel directs digital marketing initiatives and oversees consumer service operations, ensuring that the platforms are optimized for performance and user experience. He is responsible for analyzing Key Performance Indicators (KPIs) to identify opportunities for performance improvement, leveraging his analytical skills to inform strategic decisions. His ability to cultivate and manage professional relationships with third-party purchasers, including industry giants like Salesforce, Google, Facebook, and Adobe, has been instrumental in fostering collaboration and driving successful marketing campaigns.
Samuel's leadership style emphasizes cross-functional collaboration, as he works closely with project managers and IT staff to align marketing strategies with organizational goals. His commitment to mentoring and developing talent within his team further enhances the effectiveness of his initiatives, ensuring that the marketing department remains agile and innovative. With a strong foundation in public relations and business development, Samuel is adept at navigating the fast-paced landscape of fast-moving consumer goods (FMCG), making him a key asset to Amer Sports Corporation as they continue to expand their global reach and influence in the sporting goods market.
