As the Vice President of Growth Marketing at Fusion Connect, Samson Husbands is at the forefront of driving transformative strategies that leverage innovative voice and AI technology to empower organizations. With a robust background in B2B technology marketing, he specializes in orchestrating comprehensive go-to-market strategies...
As the Vice President of Growth Marketing at Fusion Connect, Samson Husbands is at the forefront of driving transformative strategies that leverage innovative voice and AI technology to empower organizations. With a robust background in B2B technology marketing, he specializes in orchestrating comprehensive go-to-market strategies that seamlessly integrate demand creation and demand capture. His expertise spans a wide spectrum, including digital marketing, SEO, content development, and advertising, enabling him to craft compelling narratives that resonate with mid to enterprise-level clients, primarily within the US market.
At Fusion Connect, a private VC-backed company supported by Morgan Stanley, Samson leads initiatives that not only enhance brand visibility but also convert conversations into valuable digital assets. His strategic approach is underscored by a deep understanding of analytics and marketing automation, which he employs to optimize campaigns and drive measurable growth. Samson's leadership is characterized by creative problem-solving and a commitment to fostering collaboration among cross-functional teams, ensuring that every marketing effort aligns with the overarching business objectives.
Currently, he is spearheading key projects that focus on enhancing customer engagement through advanced marketing technology and account-based marketing (ABM) strategies. By harnessing data-driven insights, Samson is dedicated to unlocking breakthroughs in growth and innovation, making Fusion Connect a leader in the voice technology space. His passion for empowering organizations through effective marketing strategies continues to position Fusion Connect as a pioneer where voice meets innovation.
