Sambit Kumar Dwivedi is a dynamic Brand Director at Procter & Gamble, where he spearheads the Female Grooming and Male Personal Care divisions, with a particular focus on the iconic Gillette brand across India, Nepal, Sri Lanka, and Bangladesh. With a robust background in brand...
Sambit Kumar Dwivedi is a dynamic Brand Director at Procter & Gamble, where he spearheads the Female Grooming and Male Personal Care divisions, with a particular focus on the iconic Gillette brand across India, Nepal, Sri Lanka, and Bangladesh. With a robust background in brand marketing and innovation strategies, Sambit has successfully navigated the complexities of managing a diverse and expanding product portfolio. His role encompasses not only the strategic oversight of brand equity but also the end-to-end operations that drive profitability and market share in a competitive landscape.
Under Sambit's leadership, key projects have included the launch of innovative product lines that resonate with evolving consumer preferences, particularly in the realms of e-commerce and digital marketing. His expertise in consumer marketing and market research has been instrumental in crafting compelling marketing campaigns that engage target audiences and enhance brand loyalty. Additionally, Sambit’s strong business acumen allows him to effectively manage P&L responsibilities, ensuring that financial targets are met while fostering sustainable growth.
Sambit's interpersonal skills and ability to lead multifunctional teams have been pivotal in executing successful activations and portfolio development initiatives. His commitment to leveraging data-driven insights to inform marketing communications has positioned Gillette as a leader in the grooming category. As he continues to drive brand innovation and operational excellence, Sambit remains passionate about building brands that not only meet consumer needs but also create lasting impact in the marketplace.
