Samantha N. is currently a PhD Candidate at the University of Bath School of Management, where she is delving into the intricate dynamics of tribal political behavior on social media. Her research focuses on understanding the various drivers that influence online interactions, particularly the roles...
Samantha N. is currently a PhD Candidate at the University of Bath School of Management, where she is delving into the intricate dynamics of tribal political behavior on social media. Her research focuses on understanding the various drivers that influence online interactions, particularly the roles of automated activity, media framing, and disinformation. This exploration is not only timely but crucial, given the increasing prevalence of social media in shaping public opinion and political discourse.
In her role, Samantha employs a range of methodologies, including in-depth journalist-style interviews, to uncover customer pain points and the underlying motivations behind online behaviors. This approach aligns seamlessly with her expertise in copywriting and content writing, allowing her to craft compelling narratives that resonate with diverse audiences. Her proficiency in international marketing and place branding further enhances her ability to contextualize her findings within broader societal trends.
Samantha's key projects involve analyzing the impact of automated social media activity on public perception and engagement, as well as developing strategies to combat disinformation. By leveraging her skills in GitHub and WordPress, she is also adept at managing digital content platforms, ensuring that her research reaches a wide audience. Fluent in Mandarin, she brings a unique perspective to her work, enabling her to engage with global narratives and contribute to the international discourse on social media's influence in politics. Through her innovative research and strategic insights, Samantha is poised to make significant contributions to the fields of marketing, communication, and political science.
