Samantha Krasner serves as the Chief of Staff and Senior Director for oCFO Products at Workday, where she plays a pivotal role in shaping the strategic direction and operational efficiency of the company’s financial product suite. With nearly two decades of leadership experience in Business...
Samantha Krasner serves as the Chief of Staff and Senior Director for oCFO Products at Workday, where she plays a pivotal role in shaping the strategic direction and operational efficiency of the company’s financial product suite. With nearly two decades of leadership experience in Business and Revenue Operations, Samantha has honed her expertise in B2B solutions across diverse sectors, including FinTech, Adtech, E-commerce, and B2C services. Her comprehensive understanding of the complexities within these industries allows her to drive innovative strategies that enhance product offerings and elevate customer experiences.
In her current role, Samantha collaborates closely with the Senior Vice President of Product to align cross-functional teams and streamline processes that support the development and delivery of Workday’s financial products. She is instrumental in key projects that focus on P&L management and forecasting, ensuring that the financial products not only meet market demands but also contribute to the overall profitability of the organization. Her proficiency in pricing strategy and advertising operations further enhances her ability to navigate the competitive landscape, positioning Workday as a leader in financial technology solutions.
Samantha’s skill set extends beyond operational management; she is adept at leveraging data-driven insights to inform decision-making and optimize product performance. Her leadership style fosters collaboration and innovation, empowering teams to excel in a fast-paced environment. As she continues to drive initiatives that bridge technology and finance, Samantha remains committed to delivering exceptional value to Workday’s clients and stakeholders.
