Salome Aguilar is a dynamic leader at Nike, currently serving as the Global Vice President of Analytics & Insights. With over 18 years of experience in Analytics, Data Science, and Consumer Insights, Salome spearheads a multidisciplinary team that includes business analysts, product analytics experts, researchers,...
Salome Aguilar is a dynamic leader at Nike, currently serving as the Global Vice President of Analytics & Insights. With over 18 years of experience in Analytics, Data Science, and Consumer Insights, Salome spearheads a multidisciplinary team that includes business analysts, product analytics experts, researchers, and data scientists. Together, they craft innovative analytics and insights solutions that are pivotal in shaping Nike's strategy and enhancing the customer experience across its direct-to-consumer ecosystem, which encompasses the SNKRS app, Nike.com, Nike Stores, and the Nike Running & Training Club apps.
In her role, Salome is not only focused on driving growth through data-driven insights but also on fostering a culture of inclusivity and representation within the organization. As Co-Chair of Nike’s Latinx Employee Resource Group, she champions initiatives that empower Latinx employees and promote diversity within the workplace. Her leadership in this capacity reflects her commitment to creating an environment where diverse perspectives fuel creativity and innovation.
Salome's expertise in digital transformation and strategic insights allows her to leverage advanced analytics to inform marketing strategies and enhance consumer engagement. Her proficiency in quantitative research and market analysis equips her team to deliver actionable insights that resonate with consumers, ultimately driving consumer-centric growth. As Nike continues to navigate the evolving landscape of digital marketing and consumer behavior, Salome Aguilar stands at the forefront, leading initiatives that not only elevate the brand but also enrich the experiences of its diverse customer base.
