Sally Wilson is a dynamic force in the world of needlework as the Founder and Creative Director of Caterpillar Cross Stitch, a company she established in 2015. Under her leadership, Caterpillar Cross Stitch has rapidly evolved into a prominent player in the cross stitch industry,...
Sally Wilson is a dynamic force in the world of needlework as the Founder and Creative Director of Caterpillar Cross Stitch, a company she established in 2015. Under her leadership, Caterpillar Cross Stitch has rapidly evolved into a prominent player in the cross stitch industry, known for its modern and innovative designs. With offices in Coventry, UK, and a dedicated team of five, Sally has successfully positioned the brand as a go-to source for cross stitch enthusiasts around the globe. Her expertise in design and manufacturing is complemented by her keen business acumen, allowing her to navigate the complexities of a fast-growing organization.
Sally’s creative vision is evident in the unique cross stitch patterns she develops, which are featured in various magazines and sold through select retailers and her website. She takes pride in fostering a vibrant community of stitchers, hosting regular workshops in the Midlands and orchestrating engaging stitch-a-longs that connect participants worldwide three times a year. Her commitment to the craft and her ability to inspire others were recognized in 2019 when she was awarded the prestigious Stitch Designer of the Year accolade.
In addition to her design prowess, Sally possesses a robust skill set that includes restructuring, employee relations, and legal advice, which she deftly applies to ensure the smooth operation of her business. Her experience with employment tribunals and union negotiations further underscores her capability in managing a growing team while maintaining a positive workplace culture. As she continues to innovate and expand Caterpillar Cross Stitch, Sally remains dedicated to elevating the art of cross stitching and nurturing the creative talents of others in the industry.
