Sacha Leonard is currently making significant contributions as a Visiting Lecturer at IÉSEG School of Management in Paris, where he specializes in Retail Sales Management and Business Development, with a particular focus on E-Retail. With a robust background in Brand General Management and extensive experience...
Sacha Leonard is currently making significant contributions as a Visiting Lecturer at IÉSEG School of Management in Paris, where he specializes in Retail Sales Management and Business Development, with a particular focus on E-Retail. With a robust background in Brand General Management and extensive experience as a Chief Commercial Officer, Sacha brings a wealth of knowledge to the classroom, bridging theoretical concepts with real-world applications. His expertise spans various sectors, including luxury, fashion, beauty, and jewelry, as well as fast-moving consumer goods (FMCG) and sporting goods, making him a versatile asset in the academic environment.
At IÉSEG, Sacha is actively involved in key projects that explore the intersection of digital media and retail strategies, equipping students with the skills necessary to navigate the complexities of modern commerce. His lectures emphasize the importance of effective sales distribution channels and trade marketing, providing students with insights into P&L management and customer relationship management (CRM). Sacha's leadership and team management skills are also integral to his teaching approach, fostering an interactive learning atmosphere that encourages negotiation and collaboration among students.
Having worked across diverse markets in Asia, Europe, Africa, Latin America, and the USA, Sacha's global perspective enriches the curriculum, allowing students to understand the nuances of brand management and marketing in various cultural contexts. His commitment to academic excellence and industry relevance positions him as a key figure in shaping the next generation of business leaders at IÉSEG School of Management.
