Sabine Schwanz currently serves as the Director of Travel Trade & Connectivity at Madrid Destino, a pivotal role within the City Council of Madrid that leverages her extensive 20 years of experience in the tourism sector across Germany, Norway, and Spain. In her current position,...
Sabine Schwanz currently serves as the Director of Travel Trade & Connectivity at Madrid Destino, a pivotal role within the City Council of Madrid that leverages her extensive 20 years of experience in the tourism sector across Germany, Norway, and Spain. In her current position, Sabine is at the forefront of developing and executing comprehensive marketing strategies aimed at promoting Madrid as a premier leisure tourism destination. Her expertise encompasses a deep understanding of product development, airlines, and leisure travel, which she utilizes to enhance the city’s visibility in both national and international markets.
Under her leadership, her team is actively engaged in crafting targeted marketing plans that focus on strategic source markets and segments, ensuring that Madrid remains competitive in the global tourism landscape. Sabine is instrumental in designing and implementing innovative sales promotions, including participation in trade fairs, workshops, and international congresses hosted in Madrid. These initiatives not only elevate the city’s profile but also foster valuable partnerships within the travel trade.
Her proficiency in event organization and marketing de destinos is complemented by her strong communication skills, including fluency in Spanish, which enables her to connect effectively with diverse stakeholders. Sabine's commitment to educational workshops further demonstrates her dedication to enhancing the knowledge and skills of professionals in the tourism industry. Through her strategic vision and collaborative approach, Sabine Schwanz is not only shaping the future of tourism in Madrid but also contributing to the city’s economic growth and cultural exchange on a global scale.
