Ryan Tully is a seasoned digital leader with a robust 18-year track record in driving innovative marketing strategies within the Financial Services and Retail sectors. As the Assistant Vice President of Media & Digital Marketing at The TJX Companies, Inc., Ryan spearheads a dynamic internal...
Ryan Tully is a seasoned digital leader with a robust 18-year track record in driving innovative marketing strategies within the Financial Services and Retail sectors. As the Assistant Vice President of Media & Digital Marketing at The TJX Companies, Inc., Ryan spearheads a dynamic internal team of over 20 professionals, complemented by specialized agency partners. His leadership focuses on the media strategy and optimization for TJX’s two flagship e-commerce brands, T.J.Maxx and Marshalls, where he plays a pivotal role in enhancing digital presence and driving significant revenue growth.
Under Ryan's guidance, the team expertly navigates a diverse array of drive-to-site channels, including SEO, email marketing, affiliate marketing, search, shopping, social media, and video advertising. This multifaceted approach has been instrumental in generating over $500 million in annual revenue, showcasing Ryan's ability to blend creativity with data-driven insights. His expertise in web analytics and financial analysis allows him to meticulously evaluate campaign performance, ensuring that every marketing dollar is optimized for maximum impact.
Ryan’s collaborative spirit and analytical problem-solving skills empower his team to innovate continuously, adapting to the ever-evolving digital landscape. His commitment to business process improvement and strategic analysis not only enhances operational efficiency but also fosters a culture of growth and learning within his team. As a forward-thinking leader, Ryan Tully exemplifies the intersection of creativity and analytics, driving TJX’s digital marketing initiatives to new heights while delivering exceptional value to customers and stakeholders alike.
