Ryan Maynard serves as the Vice President of Programmatic Sales Operations at CafeMedia, where he plays a pivotal role in driving the company’s mission to empower creators and independent publishers. With over 19 years of experience in online advertising, Ryan has honed his expertise in...
Ryan Maynard serves as the Vice President of Programmatic Sales Operations at CafeMedia, where he plays a pivotal role in driving the company’s mission to empower creators and independent publishers. With over 19 years of experience in online advertising, Ryan has honed his expertise in business operations, sales, and ad operations, making him a key player in optimizing yield management and enhancing publisher revenue growth. His strategic vision and hands-on approach have been instrumental in implementing innovative programmatic advertising solutions that align with the evolving needs of the digital media landscape.
At CafeMedia, Ryan leads key projects that focus on maximizing the effectiveness of programmatic sales strategies, ensuring that the company remains at the forefront of digital advertising technology. His passion for yield optimization is evident in his commitment to leveraging advanced analytics and marketing automation tools to drive performance. By fostering strong relationships with creators and publishers, Ryan ensures that their unique needs are met, enabling them to thrive in a competitive marketplace.
In addition to his technical skills in web analytics and mobile marketing, Ryan's diverse interests, including DJing and poker, contribute to his creative problem-solving abilities. He understands the importance of blending data-driven strategies with innovative thinking to achieve sustainable growth. As CafeMedia continues to expand its services for over 3,000 creators, Ryan's leadership in programmatic sales operations will be crucial in navigating the complexities of the digital advertising ecosystem and delivering exceptional results for clients.
