Ryan Kelly serves as the Chief Marketing Officer at Easy Ice, where he leverages his extensive expertise at the intersection of marketing, sales, finance, and product development to drive significant growth and innovation. With a proven track record in growth marketing and revenue operations, Ryan...
Ryan Kelly serves as the Chief Marketing Officer at Easy Ice, where he leverages his extensive expertise at the intersection of marketing, sales, finance, and product development to drive significant growth and innovation. With a proven track record in growth marketing and revenue operations, Ryan leads the Sales and Marketing teams in optimizing customer lifetime value (LTV) while effectively managing customer acquisition costs (CAC). His strategic oversight encompasses a diverse range of initiatives, including PPC/SEO campaigns, field and channel marketing, and reputation management, all aimed at enhancing brand visibility and customer engagement.
Under Ryan's leadership, Easy Ice has embarked on key projects that harness predictive analytics and marketing technology to refine sales enablement and boost sales productivity. His adeptness in managing a budget exceeding $20 million ensures that resources are allocated efficiently to maximize ROI across all marketing channels. Ryan's background in B2B marketing and e-commerce allows him to develop tailored strategies that resonate with target audiences, while his experience in product management ensures that marketing efforts align seamlessly with product offerings.
In addition to his marketing acumen, Ryan's insights into brand activation, particularly within the sports sector, have positioned Easy Ice as a leader in brand advocacy. His commitment to data-driven decision-making and process management not only enhances operational efficiency but also fosters a culture of continuous improvement within the organization. As a next-generation marketing executive, Ryan Kelly is dedicated to driving transformative growth at Easy Ice, ensuring that the company remains at the forefront of the ice machine rental industry.
