As the Director of Program Development & Strategy at AWMI, Ryan Henley leverages over seven years of comprehensive marketing experience to drive innovative initiatives that enhance brand visibility and optimize revenue streams. In his current role, Ryan is instrumental in crafting and executing go-to-market strategies...
As the Director of Program Development & Strategy at AWMI, Ryan Henley leverages over seven years of comprehensive marketing experience to drive innovative initiatives that enhance brand visibility and optimize revenue streams. In his current role, Ryan is instrumental in crafting and executing go-to-market strategies that are meticulously designed to align with the organization’s overarching goals. His expertise in market research and analysis enables him to establish key performance indicators (KPIs) such as Cost Per Lead (CPL), Return on Ad Spend (ROAS), and Customer Acquisition Cost (CAC), ensuring that every campaign is data-driven and results-oriented.
Ryan's approach involves a systematic, step-by-step model that encompasses budget establishment, thorough market research, and the creation of compelling presentations and proposals tailored for executive stakeholders. He excels in coordinating cross-functional teams, guiding them through the execution of strategic initiatives while continuously gathering and analyzing performance data. This iterative process allows him to refine strategies in real-time, ensuring that AWMI remains agile and responsive to market dynamics.
His proficiency in digital marketing tools, including Google Ads and Search Engine Optimization (SEO), complements his analytical skills, enabling him to launch targeted campaigns that resonate with audiences. Ryan’s commitment to team building and discipleship fosters a collaborative environment where creativity thrives, empowering his colleagues to contribute to the success of each project. With a keen eye for detail and a passion for driving measurable outcomes, Ryan Henley is a pivotal force in shaping AWMI's marketing landscape and achieving its strategic vision.
