As the Vice President of Brand and Head of Marketing at Lighthouse Credit Union, Ryan Grace is at the forefront of driving strategic growth initiatives that align with the organization's mission to enhance the communities it serves. With a robust background in both consumer products...
As the Vice President of Brand and Head of Marketing at Lighthouse Credit Union, Ryan Grace is at the forefront of driving strategic growth initiatives that align with the organization's mission to enhance the communities it serves. With a robust background in both consumer products and military leadership, Ryan brings a unique blend of analytical rigor and creative vision to the marketing function. His commitment to evidence-based marketing ensures that every campaign is not only innovative but also grounded in data-driven insights, maximizing ROI and fostering brand loyalty.
At Lighthouse Credit Union, Ryan spearheads key projects that leverage digital media and integrated marketing strategies to engage members and attract new customers. His expertise in Google Analytics and digital marketing allows him to dissect consumer behavior and optimize marketing efforts across various channels. By focusing on brand architecture and the nuances of financial services, Ryan effectively communicates the credit union's value proposition, differentiating it in a competitive landscape.
Ryan’s leadership extends beyond traditional marketing; he is deeply invested in community engagement and social responsibility, reflecting the credit union's mission-driven ethos. His experience in P&L management, honed over a decade in fast-moving consumer goods (FMCG), equips him with the skills to balance strategic growth with operational efficiency. As a father, husband, and veteran, Ryan embodies the values of service and commitment, driving Lighthouse Credit Union's marketing efforts to not only meet business objectives but also make a meaningful impact in the lives of its members.
