Ruth Christopherson serves as the Director of Marketing and Communications at United Way of Tucson and Southern Arizona, where her passion for creating a more equitable world is at the forefront of her work. With a degree in Anthropology from the University of Arizona, Ruth...
Ruth Christopherson serves as the Director of Marketing and Communications at United Way of Tucson and Southern Arizona, where her passion for creating a more equitable world is at the forefront of her work. With a degree in Anthropology from the University of Arizona, Ruth brings a unique perspective to her role, leveraging her background in biological and evolutionary biology to understand the complex social dynamics that influence community needs. In her current position, she oversees a multifaceted marketing department, where she is responsible for strategic ad placement, crafting compelling press releases, and maintaining a user-friendly website that serves as a vital resource for the community.
Ruth is deeply committed to enhancing community outreach and engagement, utilizing her expertise in social media management, email distribution, and digital advertising to amplify United Way's mission. She is adept at employing SEO and SEM strategies to increase visibility and drive traffic to the organization’s initiatives. Her analytical skills allow her to conduct thorough metric reporting, ensuring that marketing efforts are data-driven and effective.
Key projects under her leadership include comprehensive fundraising campaigns that not only raise vital resources but also foster community involvement and awareness. Ruth’s strong interpersonal skills and team leadership abilities have cultivated a collaborative environment that empowers her team to innovate and excel. As a dedicated advocate for social equity, she continues to explore new avenues for impactful storytelling and community engagement, making her an invaluable asset to United Way of Tucson and Southern Arizona.
