As the Vice President of Growth Marketing at Gabb, Russ Hannig plays a pivotal role in driving the company's mission to empower children with safe technology while providing parents with peace of mind. With a robust background in product management, business development, and MarTech, Russ...
As the Vice President of Growth Marketing at Gabb, Russ Hannig plays a pivotal role in driving the company's mission to empower children with safe technology while providing parents with peace of mind. With a robust background in product management, business development, and MarTech, Russ leverages his strategic thinking and deep understanding of the broader organizational context to craft innovative growth strategies. His expertise in performance marketing allows him to oversee all brand and performance media initiatives, ensuring that Gabb's messaging resonates with its target audience across various channels.
Russ is instrumental in optimizing Gabb's marketplace presence on platforms like Amazon, Walmart, and Target, where he employs data-driven insights and web analytics to enhance visibility and drive conversions. His fluency in business financials enables him to make informed decisions that align marketing efforts with the company's overall financial goals, ultimately contributing to sustained growth.
In addition to his focus on direct marketing and social media marketing, Russ is passionate about creative direction, ensuring that Gabb's brand narrative is compelling and consistent across all touchpoints. By integrating mobile marketing strategies and leveraging blogging as a tool for engagement, he cultivates a community around Gabb's mission. Under his leadership, Gabb continues to thrive as a movement that connects kids to what matters most, while simultaneously reinforcing the importance of safe technology solutions in today’s digital landscape.
