Ruedilyn Schwegler serves as the Director of Global Franchise Strategy & Management for Peppa Pig and New Preschool Brands at Hasbro, where she plays a pivotal role in shaping the long-term vision and strategic direction of the company’s preschool entertainment portfolio. With a robust background...
Ruedilyn Schwegler serves as the Director of Global Franchise Strategy & Management for Peppa Pig and New Preschool Brands at Hasbro, where she plays a pivotal role in shaping the long-term vision and strategic direction of the company’s preschool entertainment portfolio. With a robust background in managing high-profile audience-facing brands, Ruedilyn is adept at navigating the complexities of global markets and consumer preferences. Under her leadership, Hasbro has successfully set and delivered brand health metrics that align with content and commercial goals, ensuring that Peppa Pig remains a dominant force in the preschool sector.
In 2022, Peppa Pig achieved an impressive $1.7 billion in retail sales, underscoring its status as Hasbro's top priority within the preschool and fashion categories. Ruedilyn’s strategic oversight encompasses all touchpoints of the brand, from digital marketing initiatives to stakeholder management and public relations efforts. Her expertise in marketing research and strategy implementation allows her to craft compelling narratives that resonate with both children and parents, driving engagement and loyalty.
Prior to her current role, Ruedilyn served as Vice President, where she honed her skills in account management and internal communications, laying the groundwork for her current responsibilities. Her comprehensive understanding of the retail landscape, combined with her passion for innovative marketing strategies, positions her as a key player in the ongoing success of Hasbro’s preschool brands. Through her leadership, Ruedilyn continues to elevate the Peppa Pig franchise, ensuring it remains a beloved staple in children’s entertainment worldwide.
