Rubén Alonso Otero is a seasoned Corporate Digital Marketing professional at Ceva Santé Animale, specializing in the ruminant sector. With a robust background in the food production industry, Rubén leverages his expertise in digital strategy to drive innovative marketing initiatives that resonate with both customers...
Rubén Alonso Otero is a seasoned Corporate Digital Marketing professional at Ceva Santé Animale, specializing in the ruminant sector. With a robust background in the food production industry, Rubén leverages his expertise in digital strategy to drive innovative marketing initiatives that resonate with both customers and stakeholders. His current role involves the strategic development and execution of a comprehensive global corporate franchise digital marketing strategy, which is pivotal in enhancing brand visibility and engagement across diverse digital platforms.
At Ceva, Rubén is instrumental in orchestrating a cohesive communication strategy that spans various digital channels, including the corporate website, blog, social media platforms, and newsletters. By integrating inbound marketing techniques and effective social media management, he ensures that the messaging aligns with the needs and preferences of the target audience, fostering stronger customer relationships. His proficiency in customer relationship management (CRM) and digital advertising further amplifies the impact of marketing campaigns, driving measurable results in lead generation and customer retention.
One of Rubén's key projects involves facilitating a hybrid model of customer interaction, merging online and offline experiences to provide a seamless and unified customer journey. This approach not only enhances customer satisfaction but also strengthens brand loyalty within the competitive landscape of animal health. With a strong foundation in SEO and SEM, Rubén continuously optimizes digital content to improve search visibility and engagement metrics. His commitment to excellence and strategic vision positions him as a leader in digital marketing within the ruminant sector, making significant contributions to Ceva Santé Animale's mission of advancing animal health and welfare.
