As the Director of Marketing at Cylus Cybersecurity, Roy Goldenberg leverages over eight years of extensive experience in product marketing, demand generation, and account-based marketing (ABM) to spearhead innovative strategies that drive business growth and enhance brand visibility in the cybersecurity landscape. Roy has successfully...
As the Director of Marketing at Cylus Cybersecurity, Roy Goldenberg leverages over eight years of extensive experience in product marketing, demand generation, and account-based marketing (ABM) to spearhead innovative strategies that drive business growth and enhance brand visibility in the cybersecurity landscape. Roy has successfully established an ABM program from the ground up, collaborating closely with sales teams to devise targeted account strategies that resonate with key stakeholders. This initiative has not only strengthened relationships with high-value clients but has also positioned Cylus as a thought leader in the cybersecurity sector.
In addition to his ABM efforts, Roy has developed comprehensive lead generation and demand generation plans that have significantly increased customer acquisition rates. His strategic approach includes utilizing data-driven insights to refine marketing initiatives and optimize resource allocation, ensuring that marketing budgets are managed effectively for maximum impact. Roy's expertise extends to public relations and media relations, where he has successfully enhanced brand awareness through targeted campaigns and strategic partnerships.
Roy is also passionate about team motivation and fostering a collaborative environment that encourages creativity and innovation. His skills in event marketing strategy have enabled Cylus to host high-profile industry events, further solidifying its reputation within the cybersecurity community. With a keen eye for emerging trends and a commitment to excellence, Roy Goldenberg continues to drive Cylus's marketing efforts, ensuring that the company not only meets but exceeds its growth objectives in an ever-evolving industry. For a deeper look into his work and achievements, visit his portfolio at [royg.dunked.com](https://royg.dunked.com/).
