As the Sr. Director of Sales Development at Propel Software, Ross Gariepy plays a pivotal role in shaping the future of the company’s sales strategy and talent development. With over 15 years of experience in the software industry, Ross has consistently demonstrated his ability to...
As the Sr. Director of Sales Development at Propel Software, Ross Gariepy plays a pivotal role in shaping the future of the company’s sales strategy and talent development. With over 15 years of experience in the software industry, Ross has consistently demonstrated his ability to drive significant business opportunities and revenue growth. His current responsibilities include identifying, hiring, and onboarding emerging sales talent, ensuring that Propel's sales team is equipped with the skills and knowledge necessary to excel in a competitive landscape.
Under Ross's leadership, the sales development team is not only focused on pipeline generation across inbound, outbound, and intent-driven channels but is also empowered to engage in omni-channel outreach. This includes innovative approaches such as phone, email, social media, gifting, and direct mail, allowing the team to effectively evangelize Propel’s cutting-edge solutions. Ross’s commitment to continuous improvement is evident in his hands-on coaching style, where he mentors a diverse group of Sales Development Representatives (SDRs) specializing in new logo acquisition, industry-specific sales, and expansion within the existing customer base.
His expertise in sales operations and enablement has been instrumental in redefining the sales process at Propel, ensuring that the team not only meets but exceeds their sales and pipeline quotas year over year. By leveraging strong relationships with key industry leaders and executives, Ross is driving Propel's market expansion and solidifying its position as a leader in the Software as a Service (SaaS) sector. His strategic vision and ability to foster a high-performance sales culture make him a key asset to Propel Software and the broader technology industry.