Rose Garcia serves as the Senior Marketing Manager for Global Events at Blue Yonder, where she plays a pivotal role in shaping the company’s global events strategy, particularly for ICON, Blue Yonder’s flagship annual customer event. With her strong project management skills, Rose adeptly navigates...
Rose Garcia serves as the Senior Marketing Manager for Global Events at Blue Yonder, where she plays a pivotal role in shaping the company’s global events strategy, particularly for ICON, Blue Yonder’s flagship annual customer event. With her strong project management skills, Rose adeptly navigates the complexities of coordinating multifaceted event portfolios that involve multiple executive stakeholders. Her ability to manage intricate logistical details ensures that each event runs smoothly and meets the high standards expected by attendees and partners alike.
In her current role, Rose is responsible for overseeing all aspects of ICON, from registration and internal communications to external outreach and expo experiences. Her keen analytical skills allow her to assess attendee behaviors and metrics, which she leverages to inform strategic business decisions and enhance the overall event experience. By evaluating data-driven insights, she continuously refines event strategies, ensuring they align with both customer needs and business objectives.
Rose's collaboration with creative and marketing operations has led to a reimagining of ICON’s email communications, resulting in a significant increase in engagement and attendance. Her proficiency in implementing efficient processes and creating impactful presentations not only drives team performance but also elevates the overall quality of Blue Yonder’s events. With a strong foundation in social media marketing, public relations, and leadership, Rose is committed to fostering meaningful connections within the industry, making her an invaluable asset to the Blue Yonder team.
