Rosaline Koo, as the Founder and CEO of CXA Group, has transformed the landscape of employee wellness and benefits in Asia through her visionary leadership and entrepreneurial spirit. With a bold investment of $10 million, Rosaline embarked on a mission to revolutionize how organizations approach...
Rosaline Koo, as the Founder and CEO of CXA Group, has transformed the landscape of employee wellness and benefits in Asia through her visionary leadership and entrepreneurial spirit. With a bold investment of $10 million, Rosaline embarked on a mission to revolutionize how organizations approach healthcare costs and employee well-being. Under her guidance, CXA has grown to serve over a million users across 20 countries, establishing itself as a leading SME bancassurance SaaS platform. This innovative approach allows businesses to leverage existing insurance and healthcare budgets, converting them into proactive wellness initiatives that prioritize early detection and disease prevention.
At the core of CXA's mission is the belief that healthier employees lead to reduced healthcare costs and enhanced productivity. Rosaline has spearheaded key projects that empower employees with personalized virtual wallets, enabling them to select tailored wellness solutions that best meet their needs. This strategic initiative not only fosters a culture of health within organizations but also aligns with Rosaline's commitment to delivering results and driving business development.
Rosaline's expertise in employee benefits, talent management, and product management has been instrumental in CXA's success. Her ability to navigate the complexities of the healthcare landscape while maintaining a sharp focus on strategic vision has positioned CXA as a game-changer in the industry. As she continues to lead CXA into new markets and expand its innovative offerings, Rosaline remains dedicated to unlocking wellness in the workplace, ensuring that organizations can invest in their most valuable asset—their people—without incurring additional costs.
