As the Director of Media Relations at Because, Ronald Alan leverages his extensive background in consumer PR and marketing to drive impactful cause communications for nonprofits and public interest groups. His recent transition from consumer-focused campaigns to advocacy work reflects a deep commitment to social...
As the Director of Media Relations at Because, Ronald Alan leverages his extensive background in consumer PR and marketing to drive impactful cause communications for nonprofits and public interest groups. His recent transition from consumer-focused campaigns to advocacy work reflects a deep commitment to social responsibility and civic engagement. At Because, Ronald orchestrates the strategy and execution of earned media programs that elevate awareness around critical issues, ensuring that clients—from NGOs to socially conscious corporations—receive the visibility they deserve.
Ronald's expertise in managing both large and small budgets, alongside a lean team of dedicated professionals and a national network of PR freelancers, allows him to deliver tailored media strategies that resonate with target audiences. His work includes crafting compelling op-eds, executing traditional and social media pitching, and securing top-tier national and international editorial placements across online, print, and broadcast platforms. This multifaceted approach not only amplifies the voices of his clients but also fosters meaningful conversations around pressing social issues.
Based in New York City, Ronald is well-versed in the fast-paced media landscape, utilizing his skills in public relations, digital marketing, and marketing communications to create impactful narratives that inspire action. His passion for cause marketing and advocacy campaigns drives him to innovate continuously, ensuring that the stories of those committed to making a difference are heard loud and clear. Through his leadership at Because, Ronald Alan is not just a media strategist; he is a catalyst for change in the nonprofit sector.
