Ron Santos serves as the Director of Sales at Brown and Watson International-USA (BWI USA), where he leverages his extensive experience to drive significant growth in the company's wholesale accounts. With a remarkable track record of managing over $6 million in global wholesale accounts, Ron...
Ron Santos serves as the Director of Sales at Brown and Watson International-USA (BWI USA), where he leverages his extensive experience to drive significant growth in the company's wholesale accounts. With a remarkable track record of managing over $6 million in global wholesale accounts, Ron has successfully propelled the division's growth by an impressive 30% annually. His strategic oversight encompasses direct sales for ten prominent brands in North America and two international brands, showcasing his ability to navigate diverse market landscapes effectively.
In his role, Ron is not only responsible for overseeing sales activities but also for enhancing BWI USA's dealer programs. He continually seeks innovative ways to improve these programs, ensuring they meet the evolving needs of dealers and customers alike. His expertise in customer relationship management (CRM) systems, including Capsule CRM, Salesforce, and SAP, enables him to analyze business performance and streamline sales processes effectively.
Ron’s competencies extend to project management and employee training, where he excels in coaching and mentoring his team to achieve their full potential. His skills in key account development, national accounts, and pricing strategies are instrumental in fostering long-term relationships with clients and maximizing revenue opportunities. By employing a comprehensive marketing strategy and utilizing tools like Mailchimp and StoneEdge, Ron ensures that BWI USA remains competitive in the fast-paced powersports industry. His dedication to excellence and continuous improvement positions him as a pivotal figure in the company’s ongoing success and expansion.
