Ron McKenzie is a seasoned professional with over 26 years of experience in the theme park industry, currently serving as the Chief Marketing Officer at ProParks Attractions Group. His extensive background spans four prominent parks in Missouri and Texas, where he has honed his expertise...
Ron McKenzie is a seasoned professional with over 26 years of experience in the theme park industry, currently serving as the Chief Marketing Officer at ProParks Attractions Group. His extensive background spans four prominent parks in Missouri and Texas, where he has honed his expertise in strategic planning and revenue management. At ProParks, Ron is at the forefront of driving marketing initiatives for a diverse portfolio of water parks located in Texas and Florida. His role encompasses providing strategic marketing direction, overseeing pricing strategies, and managing public relations efforts, particularly in times of crisis.
Under Ron's leadership, the marketing teams are not only innovative but also adept at leveraging emerging media platforms to enhance brand visibility and engagement. He excels in leading and managing teams that are committed to delivering exceptional guest experiences while maximizing revenue potential. His proficiency in event management and corporate events allows ProParks to create memorable experiences that resonate with visitors, fostering long-term loyalty.
Ron’s strategic partnerships and direct marketing initiatives have been pivotal in elevating the brand presence of ProParks Attractions Group. His comprehensive understanding of sports marketing further enriches the marketing strategies, enabling the parks to tap into new demographics and enhance guest engagement. With a keen eye on market trends and consumer behavior, Ron McKenzie continues to position ProParks Attractions Group as a leader in the theme park industry, ensuring that each water park not only meets but exceeds guest expectations.
