Ron Bricker serves as the Sales Director of Residential Lending at Citadel Federal Credit Union, where he leverages over 20 years of industry experience to drive sales performance and enhance customer experience. In his current role, Ron is responsible for managing the day-to-day operations of...
Ron Bricker serves as the Sales Director of Residential Lending at Citadel Federal Credit Union, where he leverages over 20 years of industry experience to drive sales performance and enhance customer experience. In his current role, Ron is responsible for managing the day-to-day operations of both the Retail and Correspondent residential sales teams. His focus is on cultivating a knowledgeable staff that embodies the principles of Citadel Class service, ensuring that every member of the team is equipped to meet the diverse needs of clients in the ever-evolving financial landscape.
Under Ron's leadership, key projects include the implementation of automated sales processes and the integration of electronic delivery systems, which have streamlined operations and improved efficiency. His strategic planning capabilities enable him to stay ahead of emerging trends in the financial services sector, allowing Citadel to adapt and thrive in a competitive market. Ron’s expertise in sales strategy development and pricing strategy has been instrumental in achieving ambitious sales goals, while his commitment to talent management and succession planning ensures a robust pipeline of skilled professionals ready to meet future challenges.
Additionally, Ron's background in financial crimes investigations enhances the integrity of the lending process, fostering trust and security for clients. By building trusting partnerships and employing effective communication strategies, he not only drives market share but also cultivates long-term relationships that are essential for sustained business growth. With a keen eye on market research and sales trends, Ron Bricker continues to position Citadel Federal Credit Union as a leader in residential lending, dedicated to delivering exceptional value to its members.
