Romain Bertrand serves as the Head of Digital and CRM at OVHcloud, where he plays a pivotal role in steering the company’s e-commerce and digital platforms. With over 15 years of experience in e-business management and digital transformation, Romain leads a robust team of 115...
Romain Bertrand serves as the Head of Digital and CRM at OVHcloud, where he plays a pivotal role in steering the company’s e-commerce and digital platforms. With over 15 years of experience in e-business management and digital transformation, Romain leads a robust team of 115 professionals across 10 development teams, focusing on initiatives that drive revenue growth and enhance customer acquisition strategies. His leadership is instrumental in delivering a comprehensive product roadmap that accounts for a staggering 90% of the group's revenues, showcasing his ability to align technical capabilities with business objectives.
In his current role, Romain is not only responsible for overseeing the development of cutting-edge e-commerce solutions but also manages CRM teams and the marketing automation platform, ensuring that the digital strategy is seamlessly integrated with marketing efforts. His expertise in data analytics, particularly with tools like Google Analytics, allows him to derive actionable insights that inform decision-making and optimize customer engagement. Romain's proficiency in collaborative work and project management, including tools like Microsoft Project, enhances his ability to lead cross-functional teams effectively.
Romain is also known for his influential leadership style, which fosters a culture of innovation and anticipatory thinking within his teams. By staying ahead of technological trends, he ensures that OVHcloud remains competitive in the rapidly evolving cloud services market. His commitment to bridging the gap between technology and business strategy positions him as a key driver of OVHcloud's digital transformation journey, ultimately contributing to the organization's long-term success.
