Roma Desai is an accomplished Senior E-commerce Web Operations Specialist at Tarte Cosmetics and Awake Beauty, where she leverages her extensive expertise in the beauty and fashion industry to drive online sales and enhance customer experiences across multiple platforms. With a Master's degree in Fashion...
Roma Desai is an accomplished Senior E-commerce Web Operations Specialist at Tarte Cosmetics and Awake Beauty, where she leverages her extensive expertise in the beauty and fashion industry to drive online sales and enhance customer experiences across multiple platforms. With a Master's degree in Fashion Marketing and Merchandising, Roma has cultivated a robust skill set that includes proficiency in Salesforce Commerce Cloud (SFRA), Magento, and various project management tools such as Jira and Confluence.
In her current role, Roma oversees all operational activities for Tarte's Salesforce Commerce Cloud site, ensuring seamless functionality across 30+ countries on tarte.com. Her leadership extends to managing the TikTok Shop and Instagram/Meta Shop platforms, where she is responsible for executing promotional strategies, managing product listings, and monitoring shop health. This multifaceted approach not only boosts brand visibility but also enhances customer engagement through innovative digital marketing techniques.
Roma's commitment to visual merchandising and retail buying is evident in her strategic initiatives that align product offerings with market trends and consumer preferences. By harnessing data analytics and insights, she optimizes the online shopping experience, ultimately driving conversion rates and fostering brand loyalty. Her ability to navigate the complexities of e-commerce operations, coupled with her passion for the beauty industry, positions her as a key player in Tarte Cosmetics' digital transformation and growth strategy. As e-commerce continues to evolve, Roma remains at the forefront, adapting to new technologies and consumer behaviors to ensure Tarte's continued success in the competitive beauty landscape.
