Rolf Bakker serves as the Head of Marketing for IHC Dredging at Royal IHC, where he plays a pivotal role in shaping the marketing landscape within the dredging sector. With a robust background in B2B marketing across the maritime, oil & gas, and renewables industries,...
Rolf Bakker serves as the Head of Marketing for IHC Dredging at Royal IHC, where he plays a pivotal role in shaping the marketing landscape within the dredging sector. With a robust background in B2B marketing across the maritime, oil & gas, and renewables industries, Rolf is passionate about promoting innovative solutions that drive efficiency and sustainability in these fields. His current responsibilities encompass the development and execution of comprehensive marketing strategies and communication plans tailored to the unique demands of the dredging market.
Rolf collaborates closely with directors and product management teams to ensure that marketing initiatives align seamlessly with product development and market needs. His expertise in market analysis and product marketing enables him to identify emerging trends and opportunities, positioning Royal IHC as a leader in the industry. Rolf's commitment to collaboration is evident in his approach to internal partnerships, where he fosters a culture of teamwork to achieve shared goals.
In addition to his strategic oversight, Rolf is adept at leveraging online marketing and public relations to enhance brand visibility and engage key stakeholders. His proficiency in Scrum methodology allows him to manage projects efficiently, ensuring that marketing campaigns are executed on time and within budget. With a keen eye for innovation and a dedication to delivering exceptional value, Rolf Bakker is not only advancing Royal IHC's marketing efforts but also contributing to the broader evolution of the dredging industry.
