Roger Sudnick is a dynamic leader and visionary in the consumer packaged goods (CPG) sector, currently serving as the Founder of Good Measures Foods. In this role, he has successfully positioned the company as a provider of high-quality, precisely measured baking ingredients, catering to the...
Roger Sudnick is a dynamic leader and visionary in the consumer packaged goods (CPG) sector, currently serving as the Founder of Good Measures Foods. In this role, he has successfully positioned the company as a provider of high-quality, precisely measured baking ingredients, catering to the growing demand for convenience and accuracy in home baking. With a strategic orientation that is deeply rooted in consumer insights and customer needs, Roger has spearheaded key projects that focus on product innovation and market expansion, ensuring that Good Measures Foods not only meets but exceeds the expectations of its diverse clientele.
Under Roger's leadership, the company has launched several successful product lines that emphasize quality and precision, addressing the needs of both amateur and professional bakers. His expertise in business planning and P&L management has been instrumental in driving sustained profitable growth, allowing Good Measures Foods to thrive in a competitive landscape. By leveraging his extensive knowledge in national accounts and CRM, Roger has cultivated strong relationships with key retail partners, enhancing the brand's visibility across multiple grocery categories.
Roger's commitment to excellence is further reflected in his adeptness at segmentation and merchandising, which has enabled Good Measures Foods to effectively target and engage specific consumer demographics. His leadership style fosters a culture of innovation and collaboration, empowering his team to explore new ideas and approaches that align with the evolving trends in the baking industry. As a change leader, Roger Sudnick continues to redefine the standards of quality and precision in baking ingredients, positioning Good Measures Foods as a trusted name among consumers and industry professionals alike.
