Roger Juntilla is a seasoned Senior Advertising Technology Executive and Advisor, currently serving as the Senior Vice President of Business Development at Optima. In this pivotal role, Roger is at the forefront of driving innovative solutions in the realm of digital advertising monetization. He leads...
Roger Juntilla is a seasoned Senior Advertising Technology Executive and Advisor, currently serving as the Senior Vice President of Business Development at Optima. In this pivotal role, Roger is at the forefront of driving innovative solutions in the realm of digital advertising monetization. He leads the U.S. supply efforts for Ad Block recovery, a critical area for publishers facing challenges in maximizing their advertising revenue. By leveraging unique ad block recovery technology, Roger empowers publishers and publisher-supporting companies to unlock incremental revenue streams, ensuring they remain competitive in an ever-evolving digital landscape.
With a strong background in publisher development and a proven track record in leading commercial teams, Roger excels in formulating and executing strategies that foster revenue growth. His expertise in programmatic advertising and media buying allows him to navigate complex market dynamics, while his exceptional problem-solving skills enable him to address the unique challenges faced by clients. Roger’s commitment to improving customer relationships is evident in his approach to account management and customer satisfaction, where he emphasizes cross-functional communication to align objectives and drive results.
Key projects under Roger’s leadership include the implementation of advanced ad demand strategies that not only enhance monetization efforts but also optimize the user experience. His proficiency in new business development and customer acquisition has positioned Optima as a leader in the advertising technology space. As digital advertising continues to evolve, Roger remains dedicated to helping clients adapt and thrive, ensuring they harness the full potential of their advertising assets in a landscape increasingly challenged by ad blockers and changing consumer behaviors.
