Roger Helou serves as the Regional Manager at Forewin Ghana Ltd., a prominent player in the fast-moving consumer goods (FMCG) sector. With a robust background in administration, distribution, and retail sales, he has effectively harnessed his expertise to drive the company’s growth and operational efficiency....
Roger Helou serves as the Regional Manager at Forewin Ghana Ltd., a prominent player in the fast-moving consumer goods (FMCG) sector. With a robust background in administration, distribution, and retail sales, he has effectively harnessed his expertise to drive the company’s growth and operational efficiency. At Forewin, Roger oversees a dynamic sales department comprising 108 personnel, ensuring that the team is well-equipped to meet the demands of a competitive market.
One of Roger's key responsibilities includes the management of a network of 32 Cash and Carry outlets across Ghana. His strategic oversight in this area has been instrumental in optimizing distribution channels and enhancing customer engagement. By establishing an annual channels budget, he ensures that resources are allocated effectively, aligning with the company's overall sales and marketing objectives. Roger’s proficiency in marketing and operations management allows him to implement innovative strategies that not only boost sales but also improve brand visibility and market penetration.
In addition to his FMCG expertise, Roger brings valuable insights from the timber industry, where he has honed his skills in production management, particularly in lumber, veneer, and furniture manufacturing. This diverse experience enables him to approach challenges with a comprehensive perspective, integrating best practices from both sectors to enhance operational performance. His adeptness with analytical tools, including Microsoft Excel, further supports his ability to make data-driven decisions that propel the company forward. Through his leadership, Forewin Ghana Ltd. continues to solidify its position as a leader in the FMCG landscape, demonstrating a commitment to excellence in both product distribution and customer service.
