Roeland Werring, a dynamic Tech Lead and Co-Founder at Attrace, is at the forefront of revolutionizing referral marketing in the web3 landscape. With a robust background as a Software Engineer and a passion for music, Roeland seamlessly blends creativity with technical expertise. At Attrace, he...
Roeland Werring, a dynamic Tech Lead and Co-Founder at Attrace, is at the forefront of revolutionizing referral marketing in the web3 landscape. With a robust background as a Software Engineer and a passion for music, Roeland seamlessly blends creativity with technical expertise. At Attrace, he plays a pivotal role in designing and implementing innovative solutions that leverage blockchain technology to enhance user engagement and drive affiliate marketing success. His work focuses on the development of sophisticated oracles and smart contracts, ensuring that promotions are intricately linked to user activity on the blockchain, thereby unlocking new avenues for businesses to connect with their audiences.
In his current role, Roeland leads a talented remote team of seven full-time employees, fostering a collaborative environment that encourages innovation and efficiency. His expertise in Apollo GraphQL, hardhat, and SQL is instrumental in building scalable decentralized applications (dApps) that provide end users with seamless experiences. Roeland’s diverse skill set also includes knowledge of Fortran and the Spring Framework, which he utilizes to enhance the functionality and performance of Attrace's offerings.
Key projects under Roeland’s leadership include the development of a robust referral marketing platform that integrates blockchain technology with traditional marketing strategies, allowing businesses to track and reward user referrals transparently. His commitment to pushing the boundaries of affiliate marketing in the web3 space positions Attrace as a leader in the industry. With a unique blend of technical acumen and a creative spirit, Roeland Werring is not only shaping the future of marketing but also inspiring others to explore the intersection of technology and creativity.
