Roel Wilting is a dynamic and goal-driven professional currently serving as a Senior Manager of Marketing for Oncology at Bristol Myers Squibb (BMS). With a robust background in molecular genetics research and medical marketing, Roel leverages his expertise to spearhead the launch of new indications...
Roel Wilting is a dynamic and goal-driven professional currently serving as a Senior Manager of Marketing for Oncology at Bristol Myers Squibb (BMS). With a robust background in molecular genetics research and medical marketing, Roel leverages his expertise to spearhead the launch of new indications for immuno-oncology products. His role is pivotal in defining and executing a multichannel marketing strategy that not only enhances brand visibility but also optimizes patient care in the Netherlands.
At BMS, Roel collaborates closely with cross-functional teams, including medical affairs, sales, and market access, to ensure a cohesive approach to product launches. His analytical skills enable him to delve into customer insights, allowing for the identification of trends and opportunities that drive innovation in oncology treatment. Roel’s commitment to improving patient outcomes is evident in his strategic initiatives that focus on delivering tailored solutions for healthcare providers and patients alike.
In addition to his marketing acumen, Roel’s scientific background in molecular biology and immunohistochemistry enriches his understanding of the complexities involved in oncology. His proficiency in tools like InDesign aids in creating compelling marketing materials that resonate with both healthcare professionals and patients. As a leader, Roel fosters a collaborative environment that encourages critical thinking and creativity, ensuring that his team remains agile and responsive to the ever-evolving landscape of cancer treatment. Through his efforts, Roel Wilting is not only advancing the mission of BMS but also making a significant impact on the future of oncology care.
