Roel Van Der Zande is a dynamic Sales Manager for the BENELUX region at Bolsius Group, a European market leader in home ambiance products, including candles, reed diffusers, and tealights. With over 15 years of experience in the fast-moving consumer goods (FMCG) sector, Roel has...
Roel Van Der Zande is a dynamic Sales Manager for the BENELUX region at Bolsius Group, a European market leader in home ambiance products, including candles, reed diffusers, and tealights. With over 15 years of experience in the fast-moving consumer goods (FMCG) sector, Roel has cultivated a robust skill set that encompasses new business development, retail strategy, and market analysis. His analytical mindset, combined with a passion for efficiency, enables him to drive significant results within his organization.
At Bolsius Group, Roel is not only responsible for the general management and P&L of the BENELUX market but also leads a dedicated team of 19 professionals across various functions, including Sales, Marketing, Consumer Care, Category Management, Supply Chain, and Finance. This collaborative approach fosters a culture of innovation and responsiveness, allowing the team to adapt swiftly to market trends and consumer preferences. Under Roel's leadership, the team has successfully launched key projects that enhance brand visibility and drive sales growth, solidifying Bolsius's position as a B Corp certified leader in sustainability.
Roel's expertise in trade marketing and sales management is complemented by his background in marketing, which allows him to create compelling strategies that resonate with both retailers and consumers. His commitment to social entrepreneurship and sustainable practices aligns with Bolsius Group's mission, making him a pivotal figure in the company's ongoing success in the home ambiance market. Through his pragmatic approach and strong interpersonal skills, Roel continues to forge lasting relationships with partners and stakeholders, ensuring that Bolsius remains at the forefront of industry innovation.
