Rodrigo Puente Etcheverry currently serves as the Director de Gestión at BCBD Medicinal S.A., where he plays a pivotal role in shaping the landscape of the medicinal cannabis industry in Uruguay. With a robust background in leading multidisciplinary teams within a global context, Rodrigo has...
Rodrigo Puente Etcheverry currently serves as the Director de Gestión at BCBD Medicinal S.A., where he plays a pivotal role in shaping the landscape of the medicinal cannabis industry in Uruguay. With a robust background in leading multidisciplinary teams within a global context, Rodrigo has harnessed his extensive experience from his tenure at EXXONMOBIL and PGG Wrightson Uruguay to navigate the complexities of this emerging market. His leadership has been instrumental in the establishment of one of Uruguay's foremost medicinal cannabis projects, where he has successfully spearheaded initiatives that require not only strategic foresight but also a deep understanding of regulatory frameworks and market dynamics.
Under Rodrigo's guidance, BCBD Medicinal S.A. has become a trailblazer in the sector, overcoming the challenges inherent in pioneering a startup in a nascent industry. His expertise in change management and organizational transformation has enabled the company to adapt swiftly to evolving market conditions, ensuring sustainable growth and operational excellence. Rodrigo's negotiation skills and ability to foster consensus have been crucial in building strategic partnerships and securing vital resources, further solidifying the company's position in the competitive landscape.
Rodrigo's commitment to strategic planning and project management has led to the successful implementation of innovative marketing strategies that resonate with both local and international stakeholders. His leadership style promotes collaboration and empowers teams to excel, driving BCBD Medicinal S.A. toward its vision of becoming a leader in the medicinal cannabis sector. As the industry continues to evolve, Rodrigo remains at the forefront, leveraging his comprehensive skill set to navigate challenges and seize opportunities for growth and development.
