Rodrigo Mello is a self-taught ASO Specialist and Growth Marketer at Gazeus Games, where he plays a pivotal role in driving the organic acquisition of popular games like Buraco Jogatina, Dominoes, Mahjong, Spades, and Euchre. With a keen analytical mindset and a realistic approach, Rodrigo...
Rodrigo Mello is a self-taught ASO Specialist and Growth Marketer at Gazeus Games, where he plays a pivotal role in driving the organic acquisition of popular games like Buraco Jogatina, Dominoes, Mahjong, Spades, and Euchre. With a keen analytical mindset and a realistic approach, Rodrigo leverages data-driven insights to optimize app store performance and enhance conversion rates. His responsibilities encompass a wide range of ASO strategies, including meticulous analysis of acquisition reports, conducting A/B tests to refine user engagement, and performing in-depth keyword research to ensure maximum visibility in app stores.
At Gazeus Games, Rodrigo's expertise extends beyond ASO; he is also focused on Conversion Rate Optimization (CRO), continually honing his skills to improve user experience and increase player retention. His proficiency in tools such as Google Analytics and web analytics allows him to track user behavior and identify growth opportunities effectively. Additionally, his background in SEO and content creation ensures that all marketing efforts are aligned with best practices, driving organic traffic and enhancing brand presence.
Rodrigo is committed to lifelong learning, currently expanding his knowledge in English and CRO techniques, which further enriches his skill set. His dedication to mastering new concepts and technologies exemplifies his belief that with Wi-Fi, focus, and determination, anything is achievable. As he continues to navigate the dynamic landscape of mobile gaming, Rodrigo Mello remains a vital asset to Gazeus Games, consistently pushing the boundaries of growth marketing and ASO excellence.
